E T H O S

HooDooLouLou is a small handmade Jewellery business, established in 2008, specialising in Sterling Silver and ethically sourced gemstones owned and operated by local Aussie Jeweller Laura Campbell on Darkinjung land Central Coast.
Laura's handcrafted jewellery blends ancient techniques with modern minimalism. It's jewellery for punks at heart. One part fine jewellery mixed with a bit of rock n’roll that straddles the fence between masc and femme. Made to order with recycled silver and locally sourced gemstones, she create pieces with intrinsic imperfections. Covering everything from staples to statements, each neck piece and ring changes subtly over time, reflecting the life of the wearer.
Her handmade process works to maximise limited resources and sustainably sourced materials. Everything HDLL does is made to order which means no mass production. To reduce waste she only makes what is needed, when it is needed.
It’s a slower process with a turn around for pieces that can be a couple of weeks which in the long run cultivates a community of wearers shopping mindfully and buying with purpose.
Designed to complement a variety of tastes and lifestyles, HooDooLouLou's contemporary accessories are timeless and aim to outlast passing trends.